/* Prolifico Digital — design tokens + components
   Palette is taken from the logo: charcoal #36454F, steel blue #4682B4, coral #FF6F61.
   Text-safe variants (blue-text, coral-text) are darkened to hit WCAG AA 4.5:1 on white. */
/* Self-hosted fonts (latin subset, variable). Replaces the Google Fonts request: no third-party connection on the critical path. */
@font-face { font-family: "Inter"; font-style: normal; font-weight: 400 600; font-display: swap; src: url("../fonts/inter-latin-var.woff2") format("woff2"); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
@font-face { font-family: "Plus Jakarta Sans"; font-style: normal; font-weight: 600 800; font-display: swap; src: url("../fonts/plus-jakarta-sans-latin-var.woff2") format("woff2"); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }
:root {
  --ink: #1F2A30;
  --charcoal: #36454F;
  --blue: #4682B4;
  --blue-text: #2B5F8E;
  --blue-soft: #E8F0F7;
  --blue-light: #8FBCE6;
  --coral: #FF6F61;
  --coral-text: #C8453A;
  --coral-soft: #FFF0EE;
  --muted: #5B6B75;
  --line: #D9E1E7;
  --surface: #FFFFFF;
  --surface-alt: #F4F7F9;
  --radius: 16px;
  --radius-sm: 10px;
  --shadow-1: 0 1px 2px rgba(31,42,48,.06), 0 4px 14px rgba(31,42,48,.06);
  --shadow-2: 0 2px 4px rgba(31,42,48,.06), 0 14px 36px rgba(31,42,48,.12);
  --font-head: "Plus Jakarta Sans", "Segoe UI", system-ui, sans-serif;
  --font-body: "Inter", "Segoe UI", system-ui, sans-serif;
  --maxw: 1200px;
  --gutter: clamp(16px, 4vw, 40px);
  --ease: cubic-bezier(.2,.7,.2,1);
  --header-h: 76px;
}

*,*::before,*::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: calc(var(--header-h) + 16px); -webkit-text-size-adjust: 100%; }
body { margin: 0; font: 400 1.0625rem/1.65 var(--font-body); color: var(--ink); background: var(--surface); -webkit-font-smoothing: antialiased; }
img, svg { max-width: 100%; display: block; }
h1,h2,h3,h4 { font-family: var(--font-head); color: var(--ink); line-height: 1.15; letter-spacing: -.015em; margin: 0 0 .5em; text-wrap: balance; }
h1 { font-size: clamp(2.2rem, 5vw, 3.75rem); font-weight: 800; }
h2 { font-size: clamp(1.75rem, 3.4vw, 2.5rem); font-weight: 800; }
h3 { font-size: 1.25rem; font-weight: 700; letter-spacing: -.01em; }
h4 { font-size: 1.05rem; font-weight: 700; }
p { margin: 0 0 1em; }
a { color: var(--blue-text); text-underline-offset: 3px; }
a:hover { color: var(--ink); }
:focus-visible { outline: 3px solid var(--blue); outline-offset: 3px; border-radius: 4px; }
.on-dark :focus-visible, .site-footer :focus-visible { outline-color: var(--blue-light); }
.skip-link { position: absolute; left: 12px; top: -60px; background: var(--ink); color: #fff; padding: 12px 18px; border-radius: 8px; z-index: 1000; transition: top .2s var(--ease); }
.skip-link:focus { top: 12px; color: #fff; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }

.container { width: min(100% - 2*var(--gutter), var(--maxw)); margin-inline: auto; }
.narrow { max-width: 760px; }
.section { padding-block: clamp(56px, 8vw, 104px); }
.section.alt { background: var(--surface-alt); }
.section.tint { background: var(--blue-soft); }
.section.dark { background: var(--ink); color: #E7EDF1; }
.section.dark h2, .section.dark h3, .section.dark h4 { color: #fff; }
.section.dark a:not(.btn) { color: var(--blue-light); }
.section.dark p { color: #C7D3DA; }
.section-head { max-width: 760px; margin-bottom: clamp(28px, 4vw, 52px); }
.section-head.center { margin-inline: auto; text-align: center; }
.eyebrow { display: inline-flex; align-items: center; gap: 8px; font: 700 .78rem/1 var(--font-head); letter-spacing: .12em; text-transform: uppercase; color: var(--blue-text); margin-bottom: 14px; }
.eyebrow::before { content: ""; width: 22px; height: 3px; border-radius: 2px; background: var(--coral); }
.dark .eyebrow { color: var(--blue-light); }
.lead { font-size: clamp(1.1rem, 1.6vw, 1.3rem); line-height: 1.6; color: var(--charcoal); }
.dark .lead { color: #D6E0E6; }
.muted { color: var(--muted); }

/* ---------- Buttons ---------- */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; min-height: 48px; padding: 12px 24px; border-radius: 999px; font: 700 1rem/1.2 var(--font-head); text-decoration: none; border: 2px solid transparent; cursor: pointer; transition: transform .18s var(--ease), box-shadow .18s var(--ease), background-color .18s, color .18s, border-color .18s; touch-action: manipulation; }
.btn svg { width: 18px; height: 18px; transition: transform .18s var(--ease); }
.btn:hover svg { transform: translateX(3px); }
.btn-primary { background: var(--coral); color: var(--ink); box-shadow: 0 6px 18px rgba(255,111,97,.35); }
.btn-primary:hover { background: #FF8176; color: var(--ink); transform: translateY(-1px); }
.btn-dark { background: var(--charcoal); color: #fff; }
.btn-dark:hover { background: var(--ink); color: #fff; }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--charcoal); }
.btn-ghost:hover { background: var(--charcoal); color: #fff; }
.on-dark .btn-ghost, .dark .btn-ghost { color: #fff; border-color: rgba(255,255,255,.55); }
.on-dark .btn-ghost:hover, .dark .btn-ghost:hover { background: #fff; color: var(--ink); }
.btn-row { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 28px; }
.link-arrow { display: inline-flex; align-items: center; gap: 8px; font: 700 .98rem/1.3 var(--font-head); text-decoration: none; min-height: 44px; }
.link-arrow svg { width: 16px; height: 16px; transition: transform .18s var(--ease); }
.link-arrow:hover svg { transform: translateX(4px); }

/* ---------- Header ---------- */
.site-header { position: sticky; top: 0; z-index: 100; background: rgba(255,255,255,.94); backdrop-filter: saturate(1.4) blur(10px); border-bottom: 1px solid var(--line); }
.header-inner { display: flex; align-items: center; justify-content: space-between; gap: 20px; height: var(--header-h); }
.brand { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; min-height: 44px; }
.brand-mark { width: 38px; height: 44px; background: url(../img/prolifico-logo.png) no-repeat; background-size: 92px 92px; background-position: -29px -14px; flex: none; }
.brand-word { width: 165px; height: 24px; background: url(../img/prolifico-logo.png) no-repeat; background-size: 168px 168px; background-position: -2px -113px; flex: none; }
.main-nav ul { display: flex; align-items: center; gap: 2px; list-style: none; margin: 0; padding: 0; }
.nav-item { position: relative; }
.nav-link, .nav-toggle { white-space: nowrap; display: inline-flex; align-items: center; gap: 6px; min-height: 44px; padding: 8px 12px; font: 600 .95rem/1 var(--font-head); color: var(--ink); text-decoration: none; background: none; border: 0; border-radius: 8px; cursor: pointer; }
.nav-link:hover, .nav-toggle:hover, .nav-item.open > .nav-toggle { background: var(--blue-soft); color: var(--ink); }
.nav-link[aria-current="page"], .nav-toggle[data-current="true"] { color: var(--blue-text); box-shadow: inset 0 -3px 0 var(--coral); border-radius: 8px 8px 0 0; }
.nav-toggle svg { width: 14px; height: 14px; transition: transform .2s var(--ease); }
.nav-item.open > .nav-toggle svg { transform: rotate(180deg); }
.main-nav .dropdown { list-style: none; margin: 0; position: absolute; left: 0; top: calc(100% + 6px); min-width: 300px; background: #fff; border: 1px solid var(--line); border-radius: var(--radius-sm); box-shadow: var(--shadow-2); padding: 8px; display: none; flex-direction: column; align-items: stretch; gap: 0; }
.main-nav .nav-item.open > .dropdown { display: block; }
.main-nav .dropdown.right { left: auto; right: 0; }
.dropdown a { display: block; padding: 10px 12px; border-radius: 8px; text-decoration: none; color: var(--ink); min-height: 44px; }
.dropdown a:hover { background: var(--blue-soft); }
.dropdown a strong { display: block; font: 700 .95rem/1.3 var(--font-head); }
.dropdown a span { display: block; font-size: .85rem; color: var(--muted); line-height: 1.4; }
.dropdown .tag { display: inline-block; background: var(--coral); color: var(--ink); font: 800 .65rem/1 var(--font-head); letter-spacing: .08em; padding: 3px 7px; border-radius: 999px; margin-left: 8px; vertical-align: middle; }
.header-cta { white-space: nowrap; margin-left: 8px; min-height: 44px; padding: 10px 20px; font-size: .95rem; }
.menu-btn { display: none; min-width: 44px; min-height: 44px; border: 1.5px solid var(--charcoal); background: #fff; border-radius: 10px; align-items: center; justify-content: center; cursor: pointer; color: var(--ink); }
.menu-btn svg { width: 22px; height: 22px; }

@media (max-width: 1180px) {
  .menu-btn { display: inline-flex; }
  .main-nav { display: none; position: absolute; left: 0; right: 0; top: var(--header-h); background: #fff; border-bottom: 1px solid var(--line); max-height: calc(100dvh - var(--header-h)); overflow-y: auto; padding: 12px var(--gutter) 24px; box-shadow: var(--shadow-2); }
  .main-nav.open { display: block; }
  .main-nav ul { flex-direction: column; align-items: stretch; gap: 0; }
  .nav-link, .nav-toggle { width: 100%; justify-content: space-between; padding: 14px 8px; font-size: 1.05rem; border-radius: 0; border-bottom: 1px solid var(--line); }
  .main-nav .dropdown, .main-nav .dropdown.right { position: static; box-shadow: none; border: 0; padding: 0 0 8px 12px; min-width: 0; }
  .header-cta { margin: 16px 0 0; width: 100%; }
}

/* ---------- Hero ---------- */
.hero { position: relative; overflow: hidden; padding-block: clamp(48px, 8vw, 104px) clamp(56px, 8vw, 96px); background: linear-gradient(180deg, #fff 0%, var(--surface-alt) 100%); }
.hero::before { content: ""; position: absolute; right: -8%; top: -30%; width: 62vw; height: 62vw; max-width: 820px; max-height: 820px; border-radius: 50%; background: radial-gradient(circle at 35% 35%, rgba(70,130,180,.20), rgba(70,130,180,0) 62%); pointer-events: none; }
.hero-grid { position: relative; display: grid; grid-template-columns: 1.05fr .95fr; gap: clamp(32px, 5vw, 72px); align-items: center; }
.hero h1 .accent { color: var(--blue-text); }
.hero h1 .hl { background: linear-gradient(transparent 62%, rgba(255,111,97,.45) 62%); padding-inline: .05em; }
.hero.dark-hero { background: var(--ink); color: #E7EDF1; }
.hero.dark-hero::before { background: radial-gradient(circle at 40% 40%, rgba(70,130,180,.35), rgba(70,130,180,0) 62%); }
.hero.dark-hero h1 { color: #fff; }
.hero.dark-hero h1 .accent { color: var(--blue-light); }
.hero.dark-hero .lead { color: #D6E0E6; }
.hero.dark-hero .eyebrow { color: var(--blue-light); }
.hero-small { padding-block: clamp(40px, 6vw, 80px); }
.hero-small .hero-grid { grid-template-columns: 1.2fr .8fr; }
.breadcrumb { display: flex; flex-wrap: wrap; gap: 6px; font-size: .9rem; margin-bottom: 22px; padding: 0; list-style: none; }
.breadcrumb li + li::before { content: "/"; margin-right: 6px; color: var(--muted); }
.breadcrumb a { color: var(--blue-text); }
.dark-hero .breadcrumb a { color: var(--blue-light); }
.dark-hero .breadcrumb li + li::before { color: #8FA3AE; }
.dark-hero .breadcrumb [aria-current] { color: #D6E0E6; }
@media (max-width: 900px) { .hero-grid, .hero-small .hero-grid { grid-template-columns: 1fr; } }

/* ---------- Image placeholders ---------- */
.ph { position: relative; display: grid; place-items: center; text-align: center; aspect-ratio: 4/3; border-radius: var(--radius); background:
  linear-gradient(135deg, rgba(70,130,180,.14), rgba(255,111,97,.12)),
  repeating-linear-gradient(45deg, rgba(54,69,79,.05) 0 12px, transparent 12px 24px), #EEF3F7;
  border: 2px dashed #9DB3C2; color: var(--charcoal); padding: 24px; overflow: hidden; }
.ph svg { width: 44px; height: 44px; margin: 0 auto 10px; color: var(--blue-text); }
.ph b { display: block; font: 700 .95rem/1.3 var(--font-head); }
.ph small { display: block; font-size: .82rem; color: var(--muted); max-width: 30ch; margin: 6px auto 0; line-height: 1.4; }
.ph.wide { aspect-ratio: 16/9; }
.ph.tall { aspect-ratio: 4/5; }
.ph.square { aspect-ratio: 1; }
.dark .ph { background: linear-gradient(135deg, rgba(70,130,180,.25), rgba(255,111,97,.18)), #26343B; border-color: #5F7B8C; color: #E7EDF1; }
.dark .ph svg { color: var(--blue-light); }
.dark .ph small { color: #B7C4CC; }

/* ---------- Cards & grids ---------- */
.grid { display: grid; gap: 24px; }
.grid.c2 { grid-template-columns: repeat(2, 1fr); }
.grid.c3 { grid-template-columns: repeat(3, 1fr); }
.grid.c4 { grid-template-columns: repeat(4, 1fr); }
@media (max-width: 1000px) { .grid.c4 { grid-template-columns: repeat(2, 1fr); } .grid.c3 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 680px) { .grid.c2, .grid.c3, .grid.c4 { grid-template-columns: 1fr; } }
.card { position: relative; display: flex; flex-direction: column; background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 28px; box-shadow: var(--shadow-1); transition: transform .22s var(--ease), box-shadow .22s var(--ease), border-color .22s; }
.card h3 { margin-bottom: .45em; }
.card p { color: var(--charcoal); }
.card .link-arrow { margin-top: auto; padding-top: 6px; }
a.card { text-decoration: none; color: inherit; }
a.card:hover, .card.lift:hover { transform: translateY(-4px); box-shadow: var(--shadow-2); border-color: var(--blue); }
a.card:hover .link-arrow svg { transform: translateX(4px); }
.card .icon { width: 52px; height: 52px; border-radius: 14px; display: grid; place-items: center; background: var(--blue-soft); color: var(--blue-text); margin-bottom: 18px; }
.card .icon svg { width: 26px; height: 26px; }
.card .icon.coral { background: var(--coral-soft); color: var(--coral-text); }
.dark .card { background: #26343B; border-color: #3C4E58; box-shadow: none; }
.dark .card h3 { color: #fff; }
.dark .card p { color: #C7D3DA; }
.dark .card .icon { background: rgba(143,188,230,.16); color: var(--blue-light); }
.card.featured { border-color: var(--coral); box-shadow: 0 0 0 1px var(--coral), var(--shadow-2); }
.badge { display: inline-block; align-self: flex-start; font: 800 .7rem/1 var(--font-head); letter-spacing: .08em; text-transform: uppercase; padding: 6px 10px; border-radius: 999px; background: var(--coral); color: var(--ink); margin-bottom: 14px; }
.badge.blue { background: var(--blue-soft); color: var(--blue-text); }

.check-list, .plain-list { list-style: none; margin: 0 0 1em; padding: 0; }
.check-list li { position: relative; padding-left: 34px; margin-bottom: .75em; }
.check-list li::before { content: ""; position: absolute; left: 0; top: .2em; width: 22px; height: 22px; border-radius: 50%; background: var(--blue-soft) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%232B5F8E' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E") center/14px no-repeat; }
.dark .check-list li::before { background-color: rgba(143,188,230,.18); }
.check-list li b { font-family: var(--font-head); }

/* Split feature rows */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 80px); align-items: center; }
.split.rev > :first-child { order: 2; }
@media (max-width: 900px) { .split { grid-template-columns: 1fr; } .split.rev > :first-child { order: 0; } }

/* Steps (numbered process) */
.steps { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 20px; counter-reset: step; list-style: none; padding: 0; margin: 0; }
.steps > li { position: relative; counter-increment: step; background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 26px 24px 24px; box-shadow: var(--shadow-1); }
.steps > li::before { content: counter(step); display: grid; place-items: center; width: 40px; height: 40px; border-radius: 50%; background: var(--charcoal); color: #fff; font: 800 1.05rem/1 var(--font-head); margin-bottom: 16px; }
.steps > li:nth-child(odd)::before { background: var(--blue-text); }
.steps h3 { font-size: 1.1rem; }
.steps p { margin: 0; color: var(--charcoal); font-size: .98rem; }
.dark .steps > li { background: #26343B; border-color: #3C4E58; }
.dark .steps p { color: #C7D3DA; }

/* Week timeline */
.timeline { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(6, 1fr); gap: 0; position: relative; }
.timeline::before { content: ""; position: absolute; left: 4%; right: 4%; top: 22px; height: 4px; background: linear-gradient(90deg, var(--blue), var(--coral)); border-radius: 2px; }
.timeline li { position: relative; padding: 0 10px; text-align: center; }
.timeline .wk { position: relative; display: grid; place-items: center; width: 48px; height: 48px; border-radius: 50%; margin: 0 auto 14px; background: #fff; border: 4px solid var(--blue); font: 800 .8rem/1 var(--font-head); color: var(--ink); }
.timeline li:nth-child(n+5) .wk { border-color: var(--coral); }
.timeline h3 { font-size: 1rem; margin-bottom: .3em; }
.timeline p { font-size: .9rem; color: var(--charcoal); margin: 0; }
.dark .timeline .wk { background: var(--ink); color: #fff; }
.dark .timeline p { color: #C7D3DA; }
@media (max-width: 900px) {
  .timeline { grid-template-columns: 1fr; gap: 22px; }
  .timeline::before { left: 23px; right: auto; top: 0; bottom: 0; width: 4px; height: auto; }
  .timeline li { display: grid; grid-template-columns: 48px 1fr; gap: 0 18px; text-align: left; padding: 0; }
  .timeline .wk { margin: 0; grid-row: span 2; }
}

/* Stat strip */
.stats { display: grid; grid-template-columns: repeat(auto-fit, minmax(170px, 1fr)); gap: 20px; }
.stat { padding: 20px 0; border-top: 3px solid var(--coral); }
.stat b { display: block; font: 800 clamp(2rem, 4vw, 3rem)/1 var(--font-head); color: var(--ink); font-variant-numeric: tabular-nums; margin-bottom: 8px; }
.dark .stat b { color: #fff; }
.stat span { color: var(--charcoal); font-size: .98rem; }
.dark .stat span { color: #C7D3DA; }

/* Illustrative dashboard (hero visual for Brand Visibility) */
.viz { position: relative; background: #fff; border: 1px solid var(--line); border-radius: 20px; box-shadow: var(--shadow-2); padding: 22px; color: var(--ink); }
.viz-q { display: flex; align-items: center; gap: 12px; background: var(--surface-alt); border: 1px solid var(--line); border-radius: 12px; padding: 12px 14px; font: 600 .98rem/1.3 var(--font-head); margin-bottom: 16px; }
.viz-q .ic { flex: none; width: 34px; height: 34px; border-radius: 10px; background: var(--charcoal); color: #fff; display: grid; place-items: center; }
.viz-q .ic svg { width: 18px; height: 18px; }
.viz-kpis { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; margin-bottom: 16px; }
.viz-kpi { border: 1px solid var(--line); border-radius: 12px; padding: 12px; }
.viz-kpi small { display: block; color: var(--muted); font-size: .78rem; line-height: 1.25; }
.viz-kpi b { display: block; font: 800 1.5rem/1.1 var(--font-head); margin-top: 6px; font-variant-numeric: tabular-nums; }
.viz-kpi i { font-style: normal; font: 700 .78rem/1 var(--font-head); color: #1B7A43; }
.viz-bars { display: grid; gap: 10px; }
.viz-bar { display: grid; grid-template-columns: 96px 1fr 38px; gap: 10px; align-items: center; font-size: .82rem; color: var(--charcoal); }
.viz-bar span.t { height: 10px; border-radius: 6px; background: var(--blue-soft); overflow: hidden; }
.viz-bar span.t i { display: block; height: 100%; border-radius: 6px; background: var(--blue); }
.viz-bar:nth-child(2) span.t i { background: var(--charcoal); }
.viz-bar:nth-child(3) span.t i { background: var(--coral); }
.viz-bar em { font-style: normal; font-weight: 700; font-variant-numeric: tabular-nums; text-align: right; }
.viz-note { max-width: 56%; margin-top: 14px; font-size: .76rem; color: var(--muted); }
/* The white sample card also sits inside .section.dark, where ".section.dark p" would turn its note pale grey on white (1.5:1). Keep it at --muted (5.5:1). */
.section.dark .viz p, .section.dark .viz .viz-note { color: var(--muted); }
.viz-tip { position: absolute; right: -14px; bottom: -30px; max-width: 270px; background: var(--ink); color: #fff; border-radius: 14px; padding: 14px 16px; font-size: .88rem; line-height: 1.4; box-shadow: var(--shadow-2); display: flex; gap: 12px; align-items: flex-start; }
.viz-tip .ic { flex: none; width: 30px; height: 30px; border-radius: 9px; background: var(--coral); color: var(--ink); display: grid; place-items: center; }
.viz-tip .ic svg { width: 17px; height: 17px; }
@media (max-width: 560px) { .viz-tip { position: static; margin-top: 14px; max-width: none; } .viz-bar { grid-template-columns: 80px 1fr 34px; } }

/* Callout / CTA band */
.cta-band { background: linear-gradient(120deg, var(--charcoal), var(--ink)); color: #fff; border-radius: 24px; padding: clamp(32px, 5vw, 64px); display: grid; grid-template-columns: 1.4fr auto; gap: 28px; align-items: center; position: relative; overflow: hidden; }
.cta-band::after { content: ""; position: absolute; right: -60px; top: -60px; width: 260px; height: 260px; border-radius: 50%; background: radial-gradient(circle, rgba(255,111,97,.55), rgba(255,111,97,0) 68%); pointer-events: none; }
.cta-band h2 { color: #fff; margin-bottom: .3em; font-size: clamp(1.6rem, 3vw, 2.2rem); }
.cta-band p { color: #D6E0E6; margin: 0; }
.cta-band .btn-row { margin: 0; position: relative; z-index: 1; }
@media (max-width: 800px) { .cta-band { grid-template-columns: 1fr; } }

.pill-list { display: flex; flex-wrap: wrap; gap: 10px; list-style: none; padding: 0; margin: 0; }
.pill-list li { padding: 9px 16px; border: 1px solid var(--line); background: #fff; border-radius: 999px; font: 600 .92rem/1.2 var(--font-head); color: var(--charcoal); }

.logo-strip { display: grid; grid-template-columns: repeat(auto-fit, minmax(150px, 1fr)); gap: 16px; }
.logo-ph { display: grid; place-items: center; height: 84px; border: 2px dashed #9DB3C2; border-radius: 12px; background: #fff; color: var(--muted); font: 600 .82rem/1.2 var(--font-head); text-align: center; padding: 8px; }

.stub-banner { background: #FFF6D6; color: #5C4600; border-bottom: 1px solid #E9D48A; font-size: .9rem; padding: 10px 0; }
.stub-banner .container { display: flex; gap: 10px; align-items: center; }
.stub-banner svg { width: 18px; height: 18px; flex: none; }

/* Prose (blog, privacy) */
.prose { max-width: 740px; }
.prose h2 { font-size: 1.7rem; margin-top: 1.6em; }
.prose h3, .prose h4 { margin-top: 1.4em; }
.prose ul { padding-left: 1.3em; margin: 0 0 1.2em; }
.prose li { margin-bottom: .45em; }

/* Forms */
.form { display: grid; gap: 18px; }
.form .row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
@media (max-width: 600px) { .form .row { grid-template-columns: 1fr; } }
.field label { display: block; font: 700 .92rem/1.3 var(--font-head); margin-bottom: 6px; }
.field .req { color: var(--coral-text); }
.field input, .field select, .field textarea { width: 100%; min-height: 48px; padding: 12px 14px; font: inherit; color: var(--ink); background: #fff; border: 1.5px solid #8A9BA6; border-radius: 10px; }
.field textarea { min-height: 140px; resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus { outline: 3px solid var(--blue); outline-offset: 1px; border-color: var(--blue-text); }
.field .hint { font-size: .85rem; color: var(--muted); margin-top: 4px; }
.field .err { color: #A82A1F; font-size: .88rem; margin-top: 4px; display: none; }
.field.invalid .err { display: block; }
.field.invalid input, .field.invalid textarea, .field.invalid select { border-color: #A82A1F; }
.form-status { padding: 14px 16px; border-radius: 10px; background: #E7F5EC; color: #14532D; display: none; font-weight: 600; }
.form-status.show { display: block; }

/* ---------- Footer ---------- */
.site-footer { background: var(--ink); color: #C7D3DA; padding-block: 64px 28px; }
.footer-grid { display: grid; grid-template-columns: 1.4fr repeat(3, 1fr); gap: 36px; }
@media (max-width: 900px) { .footer-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .footer-grid { grid-template-columns: 1fr; } }
.footer-logo { display: inline-flex; background: #fff; border-radius: 14px; padding: 12px 16px; margin-bottom: 18px; }
.site-footer h2 { font-size: .8rem; letter-spacing: .12em; text-transform: uppercase; color: #fff; margin-bottom: 14px; }
.site-footer ul { list-style: none; margin: 0; padding: 0; }
.site-footer li { margin-bottom: 4px; }
.site-footer a { color: #C7D3DA; text-decoration: none; display: inline-block; padding: 6px 0; min-height: 32px; }
.site-footer a:hover { color: #fff; text-decoration: underline; }
.footer-tag { font: 700 1.1rem/1.3 var(--font-head); color: #fff; margin-bottom: 6px; }
.footer-bottom { margin-top: 44px; padding-top: 22px; border-top: 1px solid #3C4E58; display: flex; flex-wrap: wrap; gap: 12px 28px; justify-content: space-between; font-size: .9rem; }

/* Motion */
@media (prefers-reduced-motion: no-preference) {
  .reveal { opacity: 0; transform: translateY(16px); transition: opacity .6s var(--ease), transform .6s var(--ease); }
  .reveal.in { opacity: 1; transform: none; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *,*::before,*::after { transition-duration: .01ms !important; animation-duration: .01ms !important; }
}
@media print { .site-header, .site-footer, .stub-banner, .cta-band { display: none; } }

/* ---------- Client logos, generated imagery, badge, byline ---------- */
.logo-row { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: 28px 56px; list-style: none; margin: 0; padding: 0; }
.logo-row li { display: flex; align-items: center; min-height: 56px; }
.client-logo { max-width: 200px; object-fit: contain; filter: grayscale(1) contrast(1.05); opacity: .8; transition: filter .2s, opacity .2s; }
.client-logo:hover { filter: none; opacity: 1; }
.gen-img { width: 100%; height: auto; object-fit: cover; border-radius: var(--radius); box-shadow: var(--shadow-2); }
.partner-badge { margin: 4px 0 14px; }
.badge-ph { display: inline-block; border: 2px dashed #5F7B8C; border-radius: 12px; padding: 10px 14px; font: 700 .8rem/1.3 var(--font-head); color: #C7D3DA; }
.badge-ph small { font-weight: 400; color: #9FB0BA; }
.byline { display: flex; flex-wrap: wrap; align-items: center; gap: 6px 16px; color: var(--muted); font-size: .95rem; margin-bottom: 28px; }
.byline a { font-weight: 600; }
.proof-card { display: grid; grid-template-columns: auto 1fr; gap: 24px; align-items: center; }
.proof-card .logo-box { background: #fff; border: 1px solid var(--line); border-radius: 14px; padding: 20px 28px; display: grid; place-items: center; min-width: 200px; }
@media (max-width: 680px) { .proof-card { grid-template-columns: 1fr; } }

/* ---------- Proposal generator ---------- */
.wizard { max-width: 900px; margin-inline: auto; }
.wiz-progress { display: flex; align-items: center; gap: 14px; margin-bottom: 24px; font: 700 .9rem/1 var(--font-head); color: var(--charcoal); }
.wiz-progress .bar { flex: 1; height: 8px; background: var(--blue-soft); border-radius: 6px; overflow: hidden; }
.wiz-progress .bar i { display: block; height: 100%; background: linear-gradient(90deg, var(--blue), var(--coral)); transition: width .3s var(--ease); }
.q { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; padding: 24px 0; border-top: 1px solid var(--line); }
.q:first-of-type { border-top: 0; }
@media (max-width: 760px) { .q { grid-template-columns: 1fr; gap: 12px; } }
.q legend, .q .q-label { font: 700 1.05rem/1.4 var(--font-head); margin-bottom: 10px; padding: 0; }
.q fieldset { border: 0; margin: 0; padding: 0; min-width: 0; }
.q .opt { display: flex; align-items: center; gap: 12px; min-height: 48px; padding: 8px 14px; border: 1.5px solid var(--line); border-radius: 12px; margin-bottom: 8px; cursor: pointer; background: #fff; }
.q .opt:hover { border-color: var(--blue); }
.q .opt input { width: 20px; height: 20px; accent-color: var(--blue-text); flex: none; }
.q .opt:has(input:checked) { border-color: var(--blue-text); background: var(--blue-soft); }
.q .desc { font-size: .93rem; color: var(--charcoal); background: var(--surface-alt); border-radius: 12px; padding: 14px 16px; }
.q .desc p { margin: 0 0 .5em; }
.q[hidden] { display: none; }
.wiz-nav { display: flex; justify-content: space-between; gap: 12px; margin-top: 24px; }
.btn[disabled] { opacity: .45; cursor: not-allowed; transform: none; box-shadow: none; }

.proposal-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-bottom: 20px; }
.proposal { background: #fff; color: #1b1b1b; border: 1px solid var(--line); border-radius: 12px; box-shadow: var(--shadow-2); padding: clamp(24px, 5vw, 56px); max-width: 860px; margin-inline: auto; font-size: 1rem; }
.proposal h1 { font-size: 2rem; margin-bottom: .2em; }
.proposal h2 { font-size: 1.35rem; color: var(--blue-text); border-bottom: 2px solid var(--coral); padding-bottom: 6px; margin-top: 1.8em; }
.proposal h3 { font-size: 1.1rem; margin-top: 1.3em; }
.proposal .cover { text-align: center; padding: 24px 0 36px; border-bottom: 1px solid var(--line); margin-bottom: 8px; }
.proposal .cover .brand-mark { margin: 0 auto 8px; }
.proposal .cover .brand-word { margin: 0 auto; }
.proposal .conf { font-size: .8rem; color: var(--muted); margin-top: 32px; padding-top: 12px; border-top: 1px solid var(--line); }
.proposal table { width: 100%; border-collapse: collapse; margin: 14px 0; }
.proposal th, .proposal td { text-align: left; padding: 12px 14px; border: 1px solid var(--line); }
.proposal th { background: var(--blue-soft); }
.proposal td.num { font-variant-numeric: tabular-nums; font-weight: 700; white-space: nowrap; }
.proposal ul, .proposal ol { padding-left: 1.3em; }
.proposal li { margin-bottom: .45em; }
@media print {
  body * { visibility: hidden; }
  #proposal, #proposal * { visibility: visible; }
  #proposal { position: absolute; left: 0; top: 0; width: 100%; box-shadow: none; border: 0; padding: 0; max-width: none; }
  .proposal h2, .proposal table, .proposal tr { break-inside: avoid; }
  @page { margin: 18mm; }
}
.proposal .cover .brand-mark, .proposal .cover .brand-word { display: block; margin-inline: auto; }
.proposal .cover .brand-mark { margin-bottom: 8px; }
.proposal-actions, .proposal-note { max-width: 860px; margin-inline: auto; }

/* ---------- FAQ accordion (also emitted as FAQPage JSON-LD) ---------- */
.faq { max-width: 860px; margin-inline: auto; display: grid; gap: 12px; }
.faq details { background: #fff; border: 1px solid var(--line); border-radius: var(--radius-sm); box-shadow: var(--shadow-1); }
.faq details[open] { border-color: var(--blue); }
.faq summary { list-style: none; cursor: pointer; display: flex; align-items: center; justify-content: space-between; gap: 16px; min-height: 56px; padding: 14px 20px; font: 700 1.05rem/1.35 var(--font-head); }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: ""; flex: none; width: 22px; height: 22px; background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%232B5F8E' stroke-width='2.5' stroke-linecap='round'%3E%3Cpath d='M12 5v14M5 12h14'/%3E%3C/svg%3E") center/contain no-repeat; transition: transform .2s var(--ease); }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq .answer { padding: 0 20px 18px; color: var(--charcoal); }
.faq .answer p { margin: 0; }
.faq-group { margin-bottom: 40px; }
.faq-group h2 { font-size: 1.5rem; margin-bottom: 16px; }
.faq-toc { display: flex; flex-wrap: wrap; gap: 10px; list-style: none; padding: 0; margin: 0 0 40px; }
.faq-toc a { display: inline-block; padding: 9px 16px; border: 1px solid var(--line); border-radius: 999px; text-decoration: none; font: 600 .92rem/1.2 var(--font-head); background: #fff; }
.faq-toc a:hover { background: var(--blue-soft); }
.site-footer a.footer-logo { display: inline-flex; align-items: center; gap: 10px; padding: 12px 16px; }
.site-footer a.footer-logo:hover { text-decoration: none; }

/* ---------- Video embed (click-to-load YouTube facade) ---------- */
.video-embed { margin: 0; border-radius: var(--radius); overflow: hidden; background: #fff; border: 1px solid var(--line); box-shadow: var(--shadow-2); }
.video-embed .video-poster { position: relative; display: block; width: 100%; aspect-ratio: 16 / 9; border: 0; padding: 0; cursor: pointer; text-align: left; color: #fff;
  background: radial-gradient(circle at 78% 18%, rgba(255,111,97,.32), rgba(255,111,97,0) 42%), radial-gradient(circle at 20% 90%, rgba(70,130,180,.45), rgba(70,130,180,0) 55%), linear-gradient(135deg, #1F2A30, #36454F); }
.video-embed .vp-top { position: absolute; left: 22px; top: 20px; font: 700 .72rem/1 var(--font-head); letter-spacing: .14em; text-transform: uppercase; color: var(--blue-light); }
.video-embed .vp-title { position: absolute; left: 22px; bottom: 22px; right: 120px; font: 800 clamp(1.15rem, 2.4vw, 1.7rem)/1.2 var(--font-head); }
.video-embed .vp-play { position: absolute; left: 50%; top: 46%; transform: translate(-50%, -50%); width: 78px; height: 78px; border-radius: 50%; background: var(--coral); color: var(--ink); display: grid; place-items: center; box-shadow: 0 10px 30px rgba(255,111,97,.45); transition: transform .2s var(--ease); }
.video-embed .vp-play svg { width: 36px; height: 36px; margin-left: 4px; }
.video-embed .video-poster:hover .vp-play { transform: translate(-50%, -50%) scale(1.08); }
.video-embed .video-poster:focus-visible { outline: 4px solid var(--blue-light); outline-offset: -4px; }
.video-embed .vp-dur { position: absolute; right: 18px; bottom: 20px; background: rgba(0,0,0,.55); padding: 4px 9px; border-radius: 6px; font: 700 .82rem/1 var(--font-head); font-variant-numeric: tabular-nums; }
.video-embed iframe { display: block; width: 100%; aspect-ratio: 16 / 9; border: 0; background: #000; }
.video-embed figcaption { padding: 10px 16px; font-size: .86rem; color: var(--muted); }
.video-embed .video-fallback { padding: 16px; margin: 0; }
.video-chapters { border-top: 1px solid var(--line); }
.video-chapters summary { cursor: pointer; padding: 12px 16px; font: 700 .95rem/1.3 var(--font-head); min-height: 44px; }
.video-chapters ol { list-style: none; margin: 0; padding: 0 16px 14px; columns: 2; column-gap: 24px; }
.video-chapters li { break-inside: avoid; margin-bottom: 2px; }
.video-chapters a { display: block; padding: 7px 0; text-decoration: none; font-size: .92rem; line-height: 1.35; }
.video-chapters a:hover { text-decoration: underline; }
.video-chapters .ch-t { display: inline-block; min-width: 3.2em; color: var(--blue-text); font-weight: 700; font-variant-numeric: tabular-nums; }
@media (max-width: 640px) { .video-chapters ol { columns: 1; } .video-embed .vp-title { right: 22px; bottom: 56px; } .video-embed .vp-play { width: 64px; height: 64px; } }
.subnav-current { background: var(--blue-soft) !important; border-color: var(--blue) !important; }

.site-footer a.partner-badge-link { display: inline-block; padding: 0; min-height: 0; line-height: 0; }
.site-footer a.partner-badge-link:hover { text-decoration: none; }
.partner-badge-link img { display: block; }

/* wider label column for stand-alone bar lists (success stories) */
.bars-wide .viz-bar { grid-template-columns: 170px 1fr 52px; }
.bars-wide .viz-bar:nth-child(odd) span.t i { background: var(--blue); }
.bars-wide .viz-bar:nth-child(even) span.t i { background: var(--coral); }
@media (max-width: 560px) { .bars-wide .viz-bar { grid-template-columns: 110px 1fr 46px; } }

.client-logo { object-fit: contain; }
.logo-link { display: inline-flex; align-items: center; min-height: 56px; padding: 4px 6px; border-radius: 10px; }
.logo-link:hover .client-logo, .logo-link:focus-visible .client-logo { filter: none; opacity: 1; }

/* six-step processes: 3 across x 2 rows (never 5 + 1) */
.steps.steps-6 { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 900px) { .steps.steps-6 { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .steps.steps-6 { grid-template-columns: 1fr; } }

/* Proposal wizard: the form is injected by JavaScript, so reserve its first-step height (set per page via --wiz-min-m / -t / -w) to avoid layout shift. */
#proposal-app { min-height: var(--wiz-min-m, 520px); }
@media (min-width: 700px) { #proposal-app { min-height: var(--wiz-min-t, 380px); } }
@media (min-width: 1100px) { #proposal-app { min-height: var(--wiz-min-w, 380px); } }