AI assistants are quickly becoming a front door to your brand. Customers ask them what to buy, who to trust and how to get help, and the answers they get shape decisions long before anyone reaches your website. Adobe Brand Visibility gives you the data to see how your brand shows up in those answers. What it can't do on its own is decide what to do about it.
That gap between insight and outcome is where we spend our time. Here is how we approach an Adobe Brand Visibility implementation at Prolifico, and why we think of it as a program rather than a project.
Start with business value, not prompts
It is tempting to open the tool and start loading prompts. We start one step earlier: what does your organization most need AI assistants to get right? That might be a product line, a service area, a policy, a certification, or the first question a new customer asks. Aligning on those priorities keeps the program anchored to outcomes your leadership already cares about, and makes every later decision easier to defend.
Map audiences and the questions they ask
Next we identify who is asking and why. A buyer comparing vendors, a homeowner with an urgent problem and a resident looking for a permit all phrase their questions differently and trust different sources. We map audiences, journey stages and the situations that trigger questions, so the prompt library reflects real behavior instead of internal jargon.
Build a prompt library you can actually manage
Brand Visibility lets you track up to 1,000 prompts in our standard launch. More is not automatically better. We organize prompts into a taxonomy by topic, audience, journey stage, product or service category and market, so results roll up into something a team can read and act on. A well-structured library makes it obvious where visibility is strong, where it is thin and where it is simply wrong.
Measure a baseline and benchmark against peers
Before changing anything, we establish where you stand: where your brand is accurately mentioned and cited, where information is missing or outdated, and where it is misrepresented. We pair that with competitive benchmarking to see who earns mentions and citations on the same prompts, and which sources, owned and third-party, the AI platforms rely on.
Prioritize improvements by impact
Findings fall into three buckets. Content gaps: answers that don't exist, or exist in a form that is hard to cite. Technical barriers: anything that prevents LLM agents from accessing, understanding or citing your pages. Source authority: the third-party and partner content that influences how you are described. We rank opportunities by impact and effort and turn them into a prioritized 90-day action plan.
What the six-week launch looks like
- Week 1, Discover: audiences, journeys, catalog, program structure and reporting KPIs.
- Week 2, Create: the initial prompt library, up to 1,000 prompts.
- Week 3, Configure: brand, competitor and market setup in Adobe Brand Visibility, plus reporting structure.
- Week 4, Measure: baseline visibility, citation and accuracy data.
- Week 5, Analyze: competitive benchmarking and source analysis.
- Week 6, Report: a launch report and recommended content roadmap you can hand to your teams.
Then make it a rhythm
Visibility is not a one-time score. After launch we monitor continuously, deliver monthly recommendations, deploy eligible technical optimizations, and review performance quarterly. We refresh the prompt library as your products, policies and priorities change, and adjust the program as Adobe's capabilities and customer search behavior evolve. Each cycle feeds the next: measure, prioritize, improve, remeasure.
Common pitfalls we help you avoid
- Boiling the ocean. Tracking everything and acting on nothing. Start with the questions that matter most.
- Treating it as a one-off report. Results decay as content, competitors and AI models change.
- Ignoring technical accessibility. Great content doesn't help if agents can't reach or parse it.
- Owning it in a silo. Brand, content, web and analytics teams all influence the answer.
Where to start
If you're curious how AI describes your brand today, the fastest way to find out is a conversation. We'll walk through what a Brand Visibility program would look like for your organization, whether you're a single brand or a portfolio, a retailer, a manufacturer or a public agency.