Customer Journey Analytics Quick Launch.
See the full customer story with CJA and Prolifico. Prolifico helps you quickly activate Adobe Customer Journey Analytics to connect data across channels and understand customer journeys end to end.
From disconnected data to the full customer journey.
A proven framework to connect your data across channels and give your teams one view of the journey.
Discovery
Workshops to define the journeys, KPIs and decisions you need to support, and to identify the online and offline data sources to connect.
Implementation
Model your data, connect datasets, and set up data views and initial analysis workspaces.
Validation & enablement
Validate data accuracy against your existing reports, then train analysts and stakeholders to use Customer Journey Analytics with confidence.
Launch
Go live with dashboards and a plan for continuous improvement.
Post-launch support
Keep the insights flowing after launch. Prolifico offers ongoing analytics support, from new data sources and integrations to refined dashboards as your questions evolve.
Frequently asked questions
What is the Customer Journey Analytics Quick Launch?
A quick activation of Adobe Customer Journey Analytics that connects your data across channels so you can understand customer journeys end to end, using a structured framework of discovery, implementation, validation and launch.
What is Adobe Customer Journey Analytics?
Customer Journey Analytics brings together omnichannel data, online and offline, so teams can see and analyze the full customer journey and act on it.
What does the Quick Launch include?
Discovery workshops on journeys, KPIs and data sources; implementation of data modeling, connected datasets, data views and initial analysis workspaces; validation of data accuracy with analyst and stakeholder enablement; and a launch with a plan for continuous improvement.
Can we move from Adobe Analytics or Google Analytics to Customer Journey Analytics?
Yes. Prolifico helps organizations migrate from Adobe Analytics or Google Analytics so they can see online and offline data in one place.
Which data sources can be connected?
Digital behavior from websites and apps plus offline and cross-channel sources such as CRM, call center and in-store data. We confirm the sources and the order to connect them in discovery.
How is Customer Journey Analytics different from Adobe Analytics?
Adobe Analytics focuses on digital behavior. Customer Journey Analytics is built to connect data across channels, so you can follow people through the whole journey rather than one touchpoint at a time.
How does it work with Adobe Real-time CDP?
They complement each other: Real-time CDP unifies profiles and activates audiences, while Customer Journey Analytics analyzes the journeys behind them. Prolifico launches and supports both.
Can you review our data first?
Yes. Prolifico offers a Customer Journey Analytics health check, a second opinion on how online and offline data are stitched together.
What happens after launch?
Prolifico offers ongoing analytics support for new data sources, integrations and dashboards, so your insights keep pace with your business.