Industries · eCommerce

eCommerce in the age of AI search

Shoppers now ask AI assistants what to buy, who to trust and where to buy it. Prolifico helps retail and direct-to-consumer brands show up accurately in those answers, on a fast, well-governed Adobe stack.

Shopper comparing products on a tablet with a voice assistant.
What's changing

How AI search is reshaping eCommerce.

  • Product discovery is moving from search results to AI-generated recommendations and comparisons.
  • Accuracy of product details, availability, policies and reviews now affects what assistants say about you.
  • Page speed and structured content influence whether your pages are read and cited.
Illustrative prompts

Questions your customers ask AI

  • “Best [product category] for [customer need]”
  • “[Your brand] vs [competitor]: which is better?”
  • “What is [your brand]'s return policy?”

Examples only. Your prompt library is built from your own audiences and priorities.

How does AI describe our brand?
All engines mentions—▲ —
Google AI mentions—▲ —
ChatGPT mentions—▲ —
Your brand60%
Competitor A45%
Competitor B30%

Illustrative layout only.

Recommendations tailored to your industry appear here.
Adobe Brand Visibility

Brand Visibility for eCommerce

Measure how your products, categories and brand appear in AI shopping and comparison answers, then close the gaps in product content, citations and structured data.

Delivered as a six-week launch and an annual support program.

How Prolifico helps

Adobe solutions for eCommerce teams.

Adobe Brand Visibility

Track and improve how products and brand appear across AI platforms.

Learn more

AEM Sites + Edge Delivery

Fast, authorable storefront content with top Lighthouse scores.

Learn more

AEM Assets

Manage and deliver product imagery and video at scale.

Learn more

Analytics + Real-time CDP

Connect behavior and profiles to merchandising and personalization.

Learn more

Let's talk about eCommerce

Tell us about your goals and we'll recommend where to start.

FAQ

Frequently asked questions

How does AI search affect eCommerce brands?

Shoppers increasingly ask AI assistants what to buy and where. Accuracy of product details, availability and policies influences what assistants say about you.

What can Brand Visibility measure for a retailer?

How products, categories and the brand appear in AI shopping and comparison answers, which competitors and sources are cited instead, and what content to fix.

Which other Adobe solutions help eCommerce teams?

AEM Sites with Edge Delivery Services for speed, AEM Assets for product imagery, and Analytics and Real-time CDP for personalization.