Discover Real-time CDP Quick Launch.
Stitch together your data sources the right way. Prolifico helps you deploy Adobe Real-time Customer Data Platform rapidly to unify customer profiles and deliver relevant experiences across every channel.
From scattered data to activated audiences.
A proven framework to unify your data, build trusted customer profiles and put them to work across channels.
Discovery
Workshops to align on priority use cases, audiences, data sources, identity strategy, and data governance and consent requirements.
Configuration
Set up schemas, datasets, identity and profile merge rules, and the destinations where audiences will be activated.
Validation & enablement
Validate data flow and profile quality, then train your marketing and data teams to build and manage audiences.
Launch
Go live with your first audiences and activations, with Prolifico's support from day one.
Post-launch support
Keep improving after launch. Prolifico offers ongoing support to add data sources, refine audiences and keep integrations with Analytics and Customer Journey Analytics healthy.
Frequently asked questions
What is the Real-time CDP Quick Launch?
A rapid deployment of Adobe Real-time Customer Data Platform that unifies customer profiles and activates them across channels, using a structured framework of discovery, configuration, validation and launch.
What is Adobe Real-time CDP?
Adobe Real-time Customer Data Platform unifies customer data into profiles and activates audiences instantly across campaigns, personalization and targeting. It runs on Adobe Experience Platform.
What does the Quick Launch include?
Discovery workshops on use cases, data sources, identity and governance; configuration of schemas, datasets, profiles and destinations; validation of data flow and profile quality with team enablement; and a launch with support from day one.
Which data sources can be connected?
Typically websites and apps, CRM and other enterprise systems, and offline sources. We confirm the right sources and the order to connect them in discovery.
How does Real-time CDP work with Adobe Analytics and Customer Journey Analytics?
Analytics data can stream into Real-time CDP to unify profiles and activate audiences, and moving to the Analytics WebSDK prepares your implementation for it. Customer Journey Analytics adds cross-channel journey analysis. Prolifico launches and supports all three.
How do you handle data governance and consent?
Governance and consent requirements are part of discovery, so profiles are built and audiences are activated in line with your policies.
Can you review an existing Real-time CDP implementation?
Yes. Prolifico offers a Real-time CDP health check, a second opinion on how online and offline data are stitched together.
What happens after launch?
Prolifico offers ongoing support to add data sources, refine audiences and maintain integrations, so your customer data keeps delivering value.