From 24 to 99: lightning-fast web performance with AEM Edge Delivery Services
Driving page speed, user experience and business growth, all at once, across 30+ home service brands.
wrenchgroup.com is on Edge Delivery Services.
After the proof of concept, Wrench Group migrated its flagship site, WrenchGroup.com, from AEM Cloud Service to a new Edge Delivery Services platform with Prolifico.
The migration was a brand-new platform on a brand-new process: marketing learned a new way of authoring content, new documentation and training were built, QA kept pace with a fast timeline, and issues were caught and fixed quickly.
“Going from a Performance score of 38 on AEM Cloud to 98 on EDS isn't just a number, it's a dramatic, measurable jump in how fast and reliably the new EDS site loads for our visitors.”
“The new Wrench Group website now truly showcases our strength and size in this category and I am proud to have it represent our business.”
| Measure | Before | Edge Delivery |
|---|---|---|
| Performance score | 38 | 98 |
| Accessibility | 93 | 100 |
| SEO | 92 | 100 |
| Best practices | 73 | 77 |
| First Contentful Paint | 5.9 s | 1.2 s |
| Largest Contentful Paint | 19.8 s | 2.0 s |
| Total Blocking Time | 830 ms | 0 ms |
| Speed Index | 8.5 s | 1.2 s |
| Cumulative Layout Shift | 0 | 0.077 |
| Agentic Browsing | n/a | 2/2 |
Google Lighthouse reports captured by Wrench Group. Scores are lab estimates and may vary. Wrench Group plans to bring the same improvement to its brand sites.
Performance became a bottleneck.
Across 30+ home service brands, Wrench Group depends on its digital presence to convert real customers every day. When page performance slowed load times and frustrated users, Wrench sought a solution that could scale across dozens of sites while improving speed, reliability and search visibility.
They partnered with Prolifico Digital on an AEM Edge Delivery Services proof of concept that redefined what “fast” means. Core pages from one brand scored 24 on Google PageSpeed Insights; after migrating to Edge Delivery Services the score reached 99.
What the speed unlocked
- Higher organic search visibility
- Lower bounce rates
- Increased conversions
- Better performance in LLM-driven search surfaces
- Improved outcomes from paid campaigns
Performance is now a growth strategy.
SEO & Core Web Vitals
Google rewards performance. With Edge Delivery Services, Wrench now consistently passes Core Web Vitals.
AI search visibility
Search is shifting toward AI-generated answers, and fast, well-structured sites are better positioned to be read and cited.
Explore Adobe Brand VisibilityHigher conversion
Every second of delay reduces conversions. Cutting load times from 21 seconds to under 2 reduces friction for high-intent customers.
Edge Delivery expertise
- Implement a proof of concept of AEM Edge Delivery Services as the new performance layer
- Optimize content delivery with edge-served pages
- Modernize templates and components for speed and flexibility
- Validate and track Core Web Vitals improvements
- Ensure long-term success with ongoing support and optimization