Brand Visibility for state and local government
Launch and ongoing optimization services that turn Adobe Brand Visibility into an operating program for improving how constituents find and understand public services in AI-generated answers. One agency, or a coordinated program across many.
Illustrative sample data. Not client results.
Experience you can rely on
Prolifico has configured Adobe Brand Visibility for more than 25 clients and is one of the leading Adobe Brand Visibility partners specializing in this solution.
See the program in under three minutes.
A short demo of Adobe Brand Visibility for public sector with a mock agency and sample data, ending with the six-week launch and ongoing support.
AI search is becoming a new front door to your agency.
AI is changing how people find public services. Gaps in agency AI visibility can produce outdated or unofficial answers. Agencies that build LLM visibility programs now can improve how their services are found, cited and accurately explained.
A complete program to improve public-service visibility across AI discovery channels.
- Launch Adobe Brand Visibility to measure how agency services appear in AI search.
- Define priorities: constituent audiences, services, jurisdictions, informational intents and content opportunities.
- Create up to 1,000 prompts covering services, eligibility, benefits, permits, public safety, locations and deadlines.
- Build a publishing roadmap to increase accurate mentions, authoritative citations and service discoverability.
- Create and optimize content for accurate, accessible agency information in AI answers.
- Measure progress through recurring reporting, peer benchmarking and prompt-level analysis.
- Brand Visibility Program
- Launch Support
- Content Strategy
- Visibility Insight
- Content Creation
- LLM Visibility
- Content Optimizations
- Technical Optimizations
- Unparalleled Data
A repeatable process connects public value to measurable improvement.
Each cycle links what an agency wants to communicate with measurable improvements in AI-generated answers.
Align on public value
Clarify the agency mission, priority services and the outcomes public information should help constituents understand.
Map audiences and needs
Identify who needs the information, the services they seek and the situations that trigger questions.
Build and measure prompts
Translate constituent needs into a prompt taxonomy, configure Adobe Brand Visibility and establish the baseline.
Prioritize improvements
Find accuracy gaps, missing citations, inaccessible content and technical barriers. Rank opportunities by public impact.
Optimize continuously
Implement recommendations, remeasure results, refresh prompts and report progress as priorities change.
Measurement creates the feedback loop
Prolifico reconnects visibility data to agency priorities, service changes, policy updates and new constituent questions. Each cycle produces a clearer view of what to improve next and whether the previous changes worked.
Six weeks from platform access to a fully operational program.
Week 1: Discover
Constituent audiences, service-delivery journeys, agency service catalog, program structure and reporting KPIs.
Week 2: Create
Up to 1,000 prompts by topic, constituent audience, journey stage, service or program category, and jurisdiction.
Week 3: Configure
Agency configuration, peer organization selection, jurisdictional focus and reporting structure in Adobe Brand Visibility.
Week 4: Measure
A baseline of where agency services are accurately mentioned and cited, or where information is missing, outdated or misrepresented.
Week 5: Analyze
Peer benchmarking, plus the owned, interagency and authoritative third-party content most likely to improve visibility.
Week 6: Report
A launch report with current visibility, technical accessibility opportunities, priority gaps, prompt opportunities and a service-content roadmap.
Launch and ongoing support, side by side.
Adobe Brand Visibility Launch Services
- Adobe Brand Visibility configuration support
- Agency, peer organization and jurisdiction setup
- Discovery: constituent audiences, service journeys, agency services, program structure and reporting KPIs
- Up to 1,000 initial prompts, based on Prolifico's outcome-focused prompt strategy
- Assistance configuring Adobe Analytics or Google Analytics
- Opportunity analysis across priority services, constituent audiences, peer agencies and authoritative sources
- Technical assessment of barriers that prevent LLM agents from accessing, understanding or citing agency content
- Prioritized 90-day strategy to close information and citation gaps, strengthen source authority and public trust, and improve LLM accessibility
Ongoing Brand Visibility Support Services
- Monitor & Recommend: continuous monitoring of LLM visibility, with monthly recommendations from Adobe Brand Visibility insights
- Deploy technical optimizations to increase technical LLM visibility using Adobe Brand Visibility's optimization deployment capabilities
- Measure & Report: monthly visibility reporting and a quarterly performance review
- Maintain: quarterly prompt library and measurement maintenance as services, policies, public information and objectives change
- Update & Adjust: adapt the program to Adobe capabilities, AEO changes and evolving constituent search behavior
Program scope assumes one agency or domain and up to 1,000 prompts; add agencies, domains or prompts as the program grows.
What agencies gain.
Constituent service discovery
Help residents find official information about eligibility, benefits, permits, deadlines, forms, locations and service changes.
Authoritative answers
Increase the likelihood that AI assistants use accurate agency information and cite official government sources.
An actionable improvement program
Give digital teams a measured backlog for content, technical and governance improvements, not a one-time visibility report.
Running a Health and Human Services agency?
See program-by-program visibility for Medicaid, SNAP, TANF, child support and child welfare.
Start small. Scale across agencies.
Talk with our public sector team about a Brand Visibility program for your agency or a statewide effort.
Frequently asked questions
How experienced is Prolifico with Adobe Brand Visibility?
Prolifico has configured Adobe Brand Visibility for more than 25 clients and is one of the leading partners specializing in this solution, with a program designed specifically for government.
What is included in the public sector launch?
Brand Visibility configuration, agency and peer setup, discovery, up to 1,000 constituent-focused prompts, analytics configuration assistance, opportunity analysis, a technical assessment and a prioritized 90-day plan.
How long does the launch take?
Approximately six weeks.
What does ongoing support include for government?
Monthly recommendations, technical optimizations, monthly reporting, a quarterly performance review and quarterly prompt library maintenance, on an annual term.
Can we start with one agency and add more later?
Yes. It is easy to start small, then add agencies, domains or prompts over time.
Which topics do the prompts cover?
Services, eligibility, benefits, permits, public safety, locations and deadlines.
Is there a short demo?
Yes. A 3-minute public sector demo shows share of voice in AI answers, peer comparison, what AI agents read on your site, AI-ready summaries and recovering hidden content. It uses a mock agency and sample data.