Managing multi-brand experiences with AEM Cloud Service
Wrench Group implemented a multi-site AEM Cloud Service solution that enables all 30+ brands to manage individual websites from one consolidated instance, supported by Prolifico Digital.
Dozens of brands. One team. One solution.
Wrench Group, a national leader in home services, operates more than 30 trusted local brands providing HVAC, plumbing, electrical and indoor air quality services across the U.S. Each brand needed to deliver a fast, seamless and consistent online experience while maintaining its unique identity.
Wrench Group implemented Adobe Experience Manager Cloud Service as a centralized digital experience platform, supported by the Prolifico Digital team, unifying content management, analytics and personalization across all brands.
Disparate systems
- Redundant maintenance and infrastructure costs
- Fragmented customer data and inconsistent reporting
- Limited authoring flexibility and long content update cycles
- Increased security risk and compliance complexity
A unified multi-brand experience on AEM Cloud Service.
Single code base
One set of reusable AEM components and templates ensures design consistency, faster deployments and simpler maintenance across brands.
Universal data layer
A shared Adobe Analytics data layer captures standardized metrics across all sites for enterprise-wide insight.
Single partner ecosystem
Prolifico is the dedicated AEM implementation and support partner, with coordinated strategy, governance and enhancements.
Cloud-native architecture
Hosted, maintained, updated and monitored by Adobe, with automatic updates, elastic scalability and enterprise-grade security.
Centralized product ownership
A unified Wrench IT product owner team oversees AEM, reducing silos and improving responsiveness.
Ongoing enhancements
Prolifico supports AEM enhancements, Analytics insights, Adobe Target optimization and security, performance and scalability monitoring.
Learn about our support servicesMeasurable improvements in efficiency, scalability and agility.
Streamlined multi-site management
30+ brand websites under one platform with consistent brand governance.
Reduced operational costs
Lower total cost of ownership through consolidated infrastructure and code base.
Faster content publishing
Local promotions, seasonal content and service updates in minutes, not days.
Enhanced security & reliability
Adobe's cloud-native infrastructure eliminates manual patching and ensures constant compliance.
Unified customer insights
Analytics and targeting align to shared KPIs, giving leadership a complete view of digital performance.
One strategic partner
AEM, Analytics and Target supported by Prolifico Digital.
Managing many brands?
Let's talk about a multi-site AEM architecture for your organization.