Bringing a trusted voice on health, climate and AI into the answers people get.
Gates Notes is where Bill Gates shares what he is learning. With Adobe Brand Visibility and Prolifico, it moved from 3% to 10% AI visibility in 30 days and has a clear plan to be there when people ask about the issues he writes about.
Delivered for Gates Ventures through Prolifico's standard Adobe Brand Visibility program.
Share what he is learning, so more people can learn it too.
Gates Notes is Bill Gates's site for sharing what he is learning through his foundation work and other interests: global health, climate, artificial intelligence, philanthropy and the books that shape his thinking.
As more people go to AI assistants first for answers on those issues, the question became: when someone asks how tuberculosis is treated, or what AI means for health care, does Gates Notes help shape the answer?
At a glance
| Organization | Gates Notes (gatesnotes.com) |
|---|---|
| Purpose | Sharing what Bill Gates is learning on health, climate, AI and more |
| Program | Adobe Brand Visibility launch and ongoing measurement |
| Baseline | Week of September 28 to October 4, 2026 |
| AI platforms | Six major AI platforms; 10 LLMs in the 30-day trend |
Prolifico's standard Adobe Brand Visibility process, tailored to a global audience.
The same six stages we run for every client, built around the issues people actually ask AI about.
Discover
Mapped the subject areas, audiences and kinds of questions people bring to AI: who is behind them, what they want to understand, and why.
Create
Built a prompt library across issue areas, information intent (explain, compare, decide), attribution (named vs unnamed) and audience.
Configure
Set up Adobe Brand Visibility, the institutional sources that dominate these topics, and tracking by model.
Measure
Established the baseline: visibility, citations and sentiment by model, topic and type of question.
Analyze
Studied the sources AI cites (WHO, CDC, NIH, UNICEF and others) and how the Gates Notes site is read by AI crawlers.
Report
Delivered a prioritized plan: five content plays plus the platform changes that make every page readable to AI.
The voice is trusted. The next step is reaching the questions.
- Strong when people ask for Bill Gates: visibility is 43.8% when a question names him, which shows how much AI engines value the voice.
- AI already trusts the content: 141 answers cite Gates Notes without naming it, which is the fastest path to more mentions.
- Momentum: AI visibility rose from 3% to 10% in 30 days, and AI agent activity grew 4.2x as agent success rose to 97%.
- Standout topics: Bill Gates's life and career, agricultural emissions, books on climate and development, and health systems and community health workers all reach 36% to 79% visibility.
- The opportunity: people asking to understand the issues themselves, such as tuberculosis, polio and Alzheimer's research. That is where 87% of demand sits.
AI cites evergreen explainers. Gates Notes can lead with them.
Adobe Brand Visibility shows what AI engines trust, so the plan is specific.
Evergreen reference pages
AI answers on health topics are built from fact sheets and topic hubs: a clear definition, key numbers and a plain structure. Explainer hubs on Gates Notes fit that pattern.
Readable by AI agents
Like many modern publishing platforms, the site builds pages in the browser, so some AI crawlers see an empty page. Pre-rendering for AI agents, using Adobe's Recover Content Visibility, makes the content visible.
Watch how recovery worksFreshness signals
Update dates and accurate headers show crawlers when pages change, and unlock Adobe Brand Visibility's optimization workflow.
Five content plays, ranked by the demand they reach.
Global health explainer hubs
Tuberculosis, polio, childhood vaccines, pneumonia and maternal and child health: 65% of tracked demand.
Turn citations into mentions
Clear “Bill Gates writes on Gates Notes” summaries and author markup on pages AI already trusts.
Inclusive development and philanthropy
Women and girls, high-impact giving and partnerships, coordinated with the Gates Foundation.
Alzheimer's hub and progress update
Treatments, blood tests, prevention, trials and caregiving.
AI outlook and AI-for-good hub
AI in health care and education, with a balanced view of risks.
Long term, the platform moves to one URL per article, rendered on the server for every visitor and crawler, so every future article is readable to AI from day one.
In 30 days, AI paid more attention.
Across the 30 days around the baseline, AI visibility and agent activity both climbed.
- AI visibility across 10 LLMs: 10%, up from 3%.
- Weekly AI agent interactions: 67,552, up from 15,962 (4.2x).
- Agent success rate: 97%, up from 89.5%.
- ChatGPT citation attempts: 33,901, up from 9,520 (3.6x). Claude: 1,063, up from 201 (5.3x).
What happens next
Gates Notes is measuring progress monthly against the baseline, with discovery visibility (questions about the issues) as the main growth measure, plus citation attempts by model and agent success.
The more clearly AI can read and cite Gates Notes, the more people who ask about global health, climate and AI will meet that perspective.
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Frequently asked questions
How did Gates Notes' AI visibility change?
Across 10 LLMs, AI visibility rose from 3% to 10% in 30 days, while weekly AI agent interactions grew 4.2x and agent success rose to 97%.
What is the plan for Gates Notes?
Explainer hubs on global health topics, clearer attribution on pages AI already cites, philanthropy, Alzheimer's and AI hubs, and platform changes so AI agents can read every page.
What does it mean that AI cites Gates Notes without naming it?
It shows AI engines already trust the content. Adding clear attribution and author markup is the fastest way to turn those citations into mentions.